You can not select more than 25 topics
Topics must start with a letter or number, can include dashes ('-') and can be up to 35 characters long.
144 lines
6.5 KiB
144 lines
6.5 KiB
11 months ago
|
<!DOCTYPE html>
|
||
|
|
<html lang="en">
|
||
|
|
<head>
|
||
|
|
<meta http-equiv="X-UA-Compatible" content="IE=edge">
|
||
|
|
<meta http-equiv="content-type" content="text/html; charset=utf-8">
|
||
|
|
|
||
|
|
<!-- Enable responsiveness on mobile devices-->
|
||
|
|
<!-- viewport-fit=cover is to support iPhone X rounded corners and notch in landscape-->
|
||
|
|
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1, viewport-fit=cover">
|
||
|
|
|
||
|
|
<title>Julio Biason .Me 4.3</title>
|
||
|
|
|
||
|
|
<!-- CSS -->
|
||
|
|
<link rel="stylesheet" href="https://blog.juliobiason.me/print.css" media="print">
|
||
|
|
<link rel="stylesheet" href="https://blog.juliobiason.me/poole.css">
|
||
|
|
<link rel="stylesheet" href="https://blog.juliobiason.me/hyde.css">
|
||
|
|
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=PT+Sans:400,400italic,700|Abril+Fatface">
|
||
|
|
|
||
|
|
|
||
|
|
|
||
|
|
|
||
|
|
|
||
|
|
</head>
|
||
|
|
|
||
|
|
<body class=" ">
|
||
|
|
|
||
|
|
<div class="sidebar">
|
||
|
|
<div class="container sidebar-sticky">
|
||
|
|
<div class="sidebar-about">
|
||
|
|
|
||
|
|
<a href="https://blog.juliobiason.me"><h1>Julio Biason .Me 4.3</h1></a>
|
||
|
|
|
||
|
|
<p class="lead">Old school dev living in a 2.0 dev world</p>
|
||
|
|
|
||
|
|
|
||
|
|
</div>
|
||
|
|
|
||
|
|
<ul class="sidebar-nav">
|
||
|
|
|
||
|
|
|
||
|
|
<li class="sidebar-nav-item"><a href="/">English</a></li>
|
||
|
|
|
||
|
|
<li class="sidebar-nav-item"><a href="/pt">Português</a></li>
|
||
|
|
|
||
|
|
<li class="sidebar-nav-item"><a href="/tags">Tags (EN)</a></li>
|
||
|
|
|
||
|
|
<li class="sidebar-nav-item"><a href="/pt/tags">Tags (PT)</a></li>
|
||
|
|
|
||
|
|
|
||
|
|
</ul>
|
||
|
|
</div>
|
||
|
|
</div>
|
||
|
|
|
||
|
|
|
||
|
|
<div class="content container">
|
||
|
|
|
||
|
|
<div class="post">
|
||
|
|
<h1 class="post-title">The Hidden Value of TikTok</h1>
|
||
|
|
<span class="post-date">
|
||
|
|
2020-09-15
|
||
|
|
|
||
|
|
<a href="https://blog.juliobiason.me/tags/thoughts/">#thoughts</a>
|
||
|
|
|
||
|
|
<a href="https://blog.juliobiason.me/tags/tiktok/">#tiktok</a>
|
||
|
|
|
||
|
|
<a href="https://blog.juliobiason.me/tags/oracle/">#oracle</a>
|
||
|
|
|
||
|
|
<a href="https://blog.juliobiason.me/tags/cloud/">#cloud</a>
|
||
|
|
|
||
|
|
</span>
|
||
|
|
<p>As if 2020 wasn't weird enough, Oracle bought the US operations of TikTok,
|
||
|
|
which makes no sense.</p>
|
||
|
|
<p>Except when it does.</p>
|
||
|
|
<span id="continue-reading"></span><h2 id="background-1">Background 1</h2>
|
||
|
|
<p>For some reason, the USA president thought a popular Chinese application
|
||
|
|
should not operate on USA soil. So TikTok would be banned from USA internet.</p>
|
||
|
|
<p>Why? Dunno why, but probably for a trade war.</p>
|
||
|
|
<p>There was one chance for TikTok to continue working on USA: if it was operated
|
||
|
|
by an American company.</p>
|
||
|
|
<h2 id="background-2">Background 2</h2>
|
||
|
|
<p>Oracle is famous for its databases. When someone says "Oracle", the mind of
|
||
|
|
most developers jump to databases, either by its namesake or MySQL or
|
||
|
|
SQLite<sup class="footnote-reference"><a href="#1">1</a></sup><sup class="footnote-reference"><a href="#2">2</a></sup>.</p>
|
||
|
|
<p>So, when the news of Oracle buying the TikTok operations in USA, that confused
|
||
|
|
a lot of people, to the point of saying that <a href="https://www.theverge.com/2020/9/14/21436035/tiktok-oracle-deal-bytedance-president-trump-safety">it would accomplish
|
||
|
|
nothing</a>.</p>
|
||
|
|
<p>But it does. A lot. That's why we need more background.</p>
|
||
|
|
<h2 id="background-3">Background 3</h2>
|
||
|
|
<p>Oracle is also a player in a larger market called "Cloud Providers". This
|
||
|
|
market is lead by Amazon with AWS, followed by Microsoft with Azure, then
|
||
|
|
Google with Google Cloud Platform (GCP) and a mishmash of Huawei with Huawai
|
||
|
|
Cloud and Oracle with Oracle Cloud.</p>
|
||
|
|
<p>One of the important things, marketing-wise, is who is using your product. You
|
||
|
|
get a big player and you can use them as sort of endorsement.</p>
|
||
|
|
<p>AWS captures a lot of those, but most prominent are the Amazon Store itself
|
||
|
|
and Netflix; Microsoft have the whole Office365; Google have Spotify. And, up
|
||
|
|
to a few months, Oracle had nothing (Huawei have the whole Chinese market, so
|
||
|
|
it is, basically, a player on its own).</p>
|
||
|
|
<h2 id="background-4">Background 4</h2>
|
||
|
|
<p>A few months ago, Zoom made a surprising announcement of taking <a href="https://www.reuters.com/article/us-oracle-zoom-video-commn-idUSKCN22A1R9">Oracle Cloud
|
||
|
|
as its provider</a>.
|
||
|
|
People were expecting this announcement saying something like Microsoft or
|
||
|
|
even Google, but... Oracle? That was a huge surprise but, at the same time, it
|
||
|
|
gave Oracle the leverage to say "the most used video conferencing software now
|
||
|
|
runs on Oracle Cloud".</p>
|
||
|
|
<h2 id="so-does-it-make-sense">So, does it make sense?</h2>
|
||
|
|
<p>Sure it does. Not in the technological point, although Oracle could profit
|
||
|
|
with the knowledge of serving lots of videos over the internet for its own
|
||
|
|
cloud operations, but it gives them another big name as sort of endorsement of
|
||
|
|
its cloud service. "TikTok, powered by Oracle Cloud" is one hell of an
|
||
|
|
advertisement.</p>
|
||
|
|
<p>And I think <em>that</em>'s why it does accomplish a lot.</p>
|
||
|
|
<h2 id="the-biggest-loser">The biggest loser</h2>
|
||
|
|
<p>When TikTok operations where on the table, Oracle wasn't the only one to get
|
||
|
|
it: Microsoft was far away in talks with TikTok to be the USA operator of the
|
||
|
|
service.</p>
|
||
|
|
<p>But besides that, Microsoft isn't the biggest loser in this sale of
|
||
|
|
operations. Google is.</p>
|
||
|
|
<p>Remember when I mentioned that Google is considered to be in the third place
|
||
|
|
in the cloud market? Now Oracle have Zoom and TikTok as endorsers and users of
|
||
|
|
their services. And that could give a huge boost for Oracle Cloud, even if not
|
||
|
|
by getting more customers or more profit, but the numbers from hosting those
|
||
|
|
two services may give the impression they surpassed GCP.</p>
|
||
|
|
<p>It's all a marketing move. And a pretty clever one.</p>
|
||
|
|
<hr />
|
||
|
|
<div class="footnote-definition" id="1"><sup class="footnote-definition-label">1</sup>
|
||
|
|
<p>Yes, MySQL and SQLite are Oracle products.</p>
|
||
|
|
</div>
|
||
|
|
<div class="footnote-definition" id="2"><sup class="footnote-definition-label">2</sup>
|
||
|
|
<p>NO! Not SQLite! Oracle bought <em>Berkeley DB</em>, which is mostly always
|
||
|
|
available on Linux systems.</p>
|
||
|
|
</div>
|
||
|
|
|
||
|
|
</div>
|
||
|
|
|
||
|
|
|
||
|
|
|
||
|
|
|
||
|
|
</div>
|
||
|
|
|
||
|
|
</body>
|
||
|
|
|
||
|
|
</html>
|