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54 lines
2.6 KiB
54 lines
2.6 KiB
4 years ago
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title = "Commented Link: Google slams Microsoft for trying 'to break the way the open web works'"
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date = 2021-03-24
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[taxonomies]
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tags = ["links", "google", "microsoft", "news"]
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Weird are the times when Google, trying to break the web, [accuses Microsoft of
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doing it so](https://www.theverge.com/2021/3/12/22327306/google-microsoft-attack-open-web-online-news-australia-laws).
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Ok, let's put this in perspective:
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- During years already, Google positioned itself as the source of ads in the
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internet, in the way that the only way one can make real money putting ads on
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their side was using Google. This basically killed all small ad companies (and
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I won't even put here that Google bought DoubleClick, which was the largest ad
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company at the time);
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- Now that everybody basically *needs* to use AdSense (by Google), Google
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decided to put small blurbs on searches;
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- Because the blurbs, [less than 50% searches result in people actually going to
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the site](https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/);
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- As for now, you can see that Google positioned itself as the only source of
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ads and killed the needs to access the site (which would provide ad revenue for
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it);
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- Bothered by this, news corporations decided that enough is enough (they know
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internet is the way now, paper is a very small part of revenue now and ads are
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needed) and said "If you want to use the blurbs, you need to pay";
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- Google, being Google, said no;
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- News corporations went to the Australian governement, which realized the
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switcheroo Google was doing and sided with the news corporations and said
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"News corp have a point, and you should pay for using the content they
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produce";
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- Google, being Google, said no.
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- Google, not only being Google itself, also said "If you won't let us post
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blurbs without paying and force us to actually make people go to their
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websites, which would make us give money to them, then we are taking our ball
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and going home".
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And that's, ladies and gentlemen, is when Microsoft jumped in. By siding with
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the news corporations and saying "Hey, if Google Search won't work more in
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Australia, you can be sure Bing will work". And that's when Google, being
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Google, said "You're trying to break the open web!"
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Give me a fucking break, Google. You broke the open web *years* ago and now is
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calling everyone else what you did. And I don't mean this as a supporter of
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Microsoft -- which I'm not --, a supporter of the Australian government -- which
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I'm not -- or a supporter of big news corporations -- which, guess what, I'm
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not.
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The sooner Google disappears from the internet, the better for everyone else.
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