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132 lines
6.0 KiB
132 lines
6.0 KiB
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<a href="https://blog.juliobiason.me"><h1>Julio Biason .Me 4.3</h1></a> |
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<p class="lead">Old school dev living in a 2.0 dev world</p> |
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<h1 class="post-title">What The Hell Is Apple Doing?</h1> |
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<span class="post-date"> |
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2020-10-30 |
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<a href="https://blog.juliobiason.me/tags/apple/">#apple</a> |
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<a href="https://blog.juliobiason.me/tags/iphone/">#iphone</a> |
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<a href="https://blog.juliobiason.me/tags/charger/">#charger</a> |
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<a href="https://blog.juliobiason.me/tags/earphones/">#earphones</a> |
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<p>Apple announced that the new iPhone won't come with a charger or earphones, "to |
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help the environment". And a lot of people said they are just trying to get |
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more money.</p> |
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<p>But maybe there is something more in this.</p> |
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<span id="continue-reading"></span> |
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<p>Apple is not a dumb company. One of the things they do (very well) is "train" |
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people to accept their products, in a way that people don't realize they are |
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being trained.</p> |
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<p>One example: Apple developed the iPad before the iPhone. But they knew people |
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won't understand why one would buy a touch screen with a (at the time) small |
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processing power when there were laptops. But by released the iPhone, they |
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"trained" people to accept the touch screen and, with that, allowed the iPad |
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(and other tablets) to be generally accepted.</p> |
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<p>Another example: In a time when the only screen resolution for the iPhone was |
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4.7", for two (or three) WWDCs there were talks about how to use the |
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contrain-based layout in iOS applications. This layout mechanic is based on |
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defining things like "this element must be X pixels/Y% distant from that other |
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element (or border)". But for something that always had the same resolution<sup class="footnote-reference"><a href="#1">1</a></sup> |
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and the same size, why would anyone use this? The reason was the release of |
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iPhone with larger screens. Again, Apple trained developers to think in a |
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different way before making their move.</p> |
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<p>So what the hell can we expect from phones with no charger and no earphones?</p> |
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<p>First of all, let's think who doesn't need a charger or earphones: People who |
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<em>already have</em> chargers and earphones. And who already have chargers and |
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earphones compatible with iPhones? People who already have an iPhone.</p> |
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<p>In a way, Apple seems resigned to the idea that people that buy an iPhone |
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already have an iPhone. It's not people that are replacing their Android phones |
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with an Apple solution, it's people who are updating to the newest version of |
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the phone. Sure, there is that one person that is getting their first phone and |
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won't have a previous charger+earphones, but that seems to be a small |
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percentage in Apple's view.</p> |
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<p>If that's the case, the "helping the environment" actually makes sense: Less |
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materials required, less things just thrown in drawers that will never be |
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used...</p> |
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<p>Still, there is no "training" in this; it is simple "not used, not required". |
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So what could be the training involved in this?</p> |
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<p>And I believe that the plan is to offer an annual upgrade plan by Apple itself. |
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Imagine this: You pay a plan, a very small fee every month or so and, every |
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year, you go to an Apple store, drop your old phone and get the brand new |
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model! What a deal! And, because the model is the latest version of the same |
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thing, the charger and earphones are still compatible.</p> |
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<p>I've seen this kind of model offered by phone companies already, but this |
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strategy would cut the middle man and go directly to Apple. With the advantage |
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-- to Apple -- that it would provide constant income instead of bursts of money |
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once a year.</p> |
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<hr /> |
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<div class="footnote-definition" id="1"><sup class="footnote-definition-label">1</sup> |
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<p>There was a resolution change from the original screen to retina display, |
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but that made the resolution twice as it was before, and the OS itself would |
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change your "10 pixels from the left side" to "20 pixels from the left side".</p> |
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